When it comes to marketing your business, what sets you apart from your competitors? That’s the first question you should ask yourself when writing content for your website. What is your number one selling point — or benefit to potential customers — that will instantly set you apart from the crowd?
Focus on Your Main Benefit to Customers
When it comes to making an impact with your site visitors, it’s essential to tell them quickly and concisely what you can do for them. To decide what that is, ask yourself these questions:
- How will my product or service make my customers’ lives better?
- How is my product or service different from my competitors?
- What benefit will using my product or service give my customers?
From your answers, you’ll probably find the key benefit to tell your customer about in your website headlines, pages, and content.
For example, if you sell affordable socks, your headline could read:
–Affordable socks for any wardrobe or weather
If you sell high quality socks meant for cold weather, your headline could read:
-The warmest, highest quality socks can now be yours
If you sell socks handmade in your community, your headline could read:
-Locally made socks to warm your feet and your soul
Think From Your Customer’s Perspective
Just be sure when you’re writing for potential customers that you think as they think. Many marketing programs fail at the outset because marketing directors design campaigns and write Web content to appeal to themselves or their boss, and not to their audience.