Category Archives: small business

The True Cost of Social Media – Measuring Opportunity Cost

Is your business on Facebook, Twitter, LinkedIn? Do you spend a fair amount of time updating your posts and pages to inform and connect with customers? Then it may be time to assess how much participating in social media is costing your business and whether it’s a good use of your time. Continue reading

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Website Content – What Sets You Apart from Your Competitors?

When it comes to marketing your business, what sets you apart from your competitors? That’s the first question you should ask yourself when writing content for your website. What is your number one selling point — or benefit to potential … Continue reading

Posted in content articles, content tips, copywriting, marketing, small business, television websites, website content, website content tips, website copywriting, writing for your website | Tagged , , , , , , , , , , , | Leave a comment