It’s big news. Google will soon start downgrading search results for low-quality online articles from content farms. But what does this mean for your station or business website?
Station Websites Need Real Local Content
It’s good news, actually, provided you focus on original content that is meaningful to your viewers. So for station sites that focus on local news written by your news team, you’ve got nothing to worry about. On the other hand, if your site is filled with lifestyle articles that don’t provide well-researched content relevant to your audience, you might see a downturn in your natural search results.
Original Content More Valuable Than Ever
According to Google, it will “reduce rankings for low-quality sites,” — i.e. ezinearticles.com, aracontent.com, wisegeek.com, and associatedcontent.com — and “provide higher rankings for websites that emphasize “original content and information such as research, in-depth reports, thoughtful analysis, and so on.”
For television stations, that’s a cinch. Every day they generate new, original content in news and entertainment programming. They just have to be sure they’re applying the same emphasis on unique branding and newsworthy content to their websites.